Thursday, March 31, 2011

Macy's—Art and Commerce at the Flower Show

Despite economic difficulties common to almost all enterprises great and small, Macy’s has continued to delight citizens of New York and elsewhere, especially twice a year with its July 4 fireworks display and spring flower show. This year’s show was somewhat garish, but nevertheless delightful as usual. The ground-floor location, devoted mostly to beauty products and jewelry, is enhanced by the many lush floral and foliage arrangements that reflect the aesthetic intent of most of the merchandise. I saw lots of people like me with their tiny digital cameras, but not too many actually making purchases.

Despite numerous upgrades and its longstanding fame from the film Miracle on 34th Street—and don’t forget the celebrated Christmas windows—Macy’s still isn’t a chic or even a really convenient place to shop. Still, they’ll always get me in there at least once a year to see the blooms.

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